Monday, September 14, 2009

Translation Fail

Our friend Katie recently pointed out that in Quebec one will find either really bad English translations on products and websites or really bad French translations. Despite the apparent bilingualism in Montreal, you rarely find products or websites with comprehensible information in both languages. It's always clear the company favors one language over the other.

We recently bought a box of crackers and were amused by the exclamations on the side of the box:


Add some plus? That's the best this major food company could do? Never mind that the two phrases on the box do not quite mean the same thing. This particular Franglais phrase makes these crackers sound like food for people looking to add a few pounds. Not exactly great marketing, but it did provide some cheap entertainment.